01
Clarity
Explain the structure, cost, repayment and conditions in plain language.
About Fund That
Business funding deserves its own place in the Finance That family.
Fund That is designed to make business financing clearer, faster to navigate and more focused on the real reason an owner is looking for capital.
Our role
Start with the business goal, then find the financing structure.
Business owners should be able to understand what they’re applying for, why it may fit, what it costs and what happens next.
Fund That is a commercial financing broker that helps U.S. businesses explore financing options from participating financing providers. We help businesses understand and prepare requests for products such as business loans, lines of credit, equipment financing and working capital. Fund That does not make the lender's credit decision or set lender pricing and terms; those decisions remain with the financing provider.
Fund That brings business financing under a dedicated brand while remaining connected to the broader Finance That ecosystem. The experience is intended to be digital first, transparent and supported by real people when the decision needs context.
Principles
What the brand should stand for.
02
Fit
Match financing to the business purpose rather than forcing every need into one product.
03
Speed with context
Use technology to simplify the process without removing human judgment where it matters.
04
Long-term thinking
Financing should help the business move forward—not create unsustainable payment pressure.
The That family
Connected brands for different financing needs.
The That family brings together affiliated brands with distinct roles. Each brand should be understood according to the services and regulatory disclosures shown on its own website.
Business financing
Funding options for working capital, equipment, business growth and commercial opportunities.
Explore Fund That →Vehicle & equipment financing
Financing and marketplace solutions for vehicles, recreational products and equipment.
Visit FinanceThat.ca ↗Mortgage solutions
An affiliated mortgage brand. Mortgage services are arranged through Silver Leaf Mortgage. See MortgageThat.ca for applicable brokerage and licensing disclosures.
Visit MortgageThat.ca ↗Mortgage That is an affiliated brand. Mortgage services are arranged through Silver Leaf Mortgage. Fund That and Finance That do not provide mortgage brokerage services. See MortgageThat.ca for applicable brokerage and licensing disclosures.
For dealers & vendors
Fund That can also support the businesses that sell to businesses.
Our dealer program is designed to help U.S. dealers and vendors introduce financing to business customers at the point of sale.
Partner with Fund That
Make financing part of the customer journey—not another job for your sales team.
A dedicated dealer relationship gives your customers a clear next step when financing may help complete the purchase.
Have a business opportunity in front of you?
Tell us what you’re trying to fund.